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97
Grunert, Klaus G.
94
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92
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84
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81
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71
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69
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69
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68
Wansink, Brian
68
Verhoef, Peter C.
67
Paul, Justin
66
Agarwal, Sumit
65
Chintagunta, Pradeep K.
64
Foxall, Gordon R.
64
Stavins, Joanna
64
Pelsmacker, Patrick de
63
Ko, Eunju
62
Keller, Kevin Lane
61
Sattler, Henrik
60
Jang, Soocheong
59
Laroche, Michel
58
Bruhn, Manfred
56
Homburg, Christian
56
Rajagopal
56
Janssen, Maarten C. W.
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Journal of business research : JBR
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International journal of consumer studies
769
International journal of hospitality management
765
Psychology & marketing
709
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NBER working paper series
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Technological forecasting & social change : an international journal
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Journal of the Academy of Marketing Science
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Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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Journal of marketing communications
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Cogent business & management
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Marketing intelligence & planning
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of fashion marketing and management
303
Journal of consumer behaviour : an international research review
302
International journal of retail & distribution management
301
The international review of retail, distribution and consumer research
297
The journal of consumer marketing
297
International journal of contemporary hospitality management
278
The journal of services marketing
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ECONIS (ZBW)
Other ZBW resources
3,623
USB Cologne (EcoSocSci)
2,026
RePEc
1,116
EconStor
770
BASE
161
USB Cologne (business full texts)
77
OLC EcoSci
47
ArchiDok
7
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date (oldest first)
1
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
2
Effects of pronoun
brand
name perspective and positioning on
brand
attitude
Kachersky, Luke
;
Carnevale, Marina
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
Saved in:
3
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
4
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
5
Role of
brand
globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
6
Private label consumers and national
brand
new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
7
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
8
How less congruent new products drive
brand
engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
9
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
10
The impact of atypical product design on consumer product and
brand
perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
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