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A psycho-socio-cultural approach to Hispanic market research in the United States
Korzenny, Felipe; Korzenny, Betty Ann - In: Introduction to business communication, (pp. 309-318). 2005
Persistent link: https://www.econbiz.de/10003131793
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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights...
Persistent link: https://www.econbiz.de/10013181539
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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
Cultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights...
Persistent link: https://www.econbiz.de/10011636885
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Multicultural marketing and the reasons why
Korzenny, Felipe - In: Journal of advertising research 48 (2008) 2, pp. 173-176
Persistent link: https://www.econbiz.de/10003742644
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Testing key hypotheses about US Hispanic consumer behavior : marketing assumptions or reality?
Korzenny, Felipe; Valdez, Carlos; McGavock, Holly - In: The interface of business and culture, (pp. 321-339). 2010
Persistent link: https://www.econbiz.de/10003969689
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Mass communication, cosmopolite channels, and family planning among villagers in Mexico
Korzenny, Felipe; Armstrong, G. Blake; Galvan, Tatiana - In: Development and change 14 (1983) 2, pp. 237-253
Persistent link: https://www.econbiz.de/10002247807
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To translate or not to translate, that is the nagging problem!
Korzenny, Felipe - In: Introduction to business communication, (pp. 319-322). 2005
Persistent link: https://www.econbiz.de/10003131799
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Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy; Korzenny, Felipe; Rodriguez-Mori, Howard - In: International journal of electronic marketing and … 8 (2017) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10011796492