In this research, we examined the interactive effects of duration of ownership with both financial (change relative to purchase price) and emotional (accumulation of positive vs. negative memories) reference points on home sellers' initial asking prices and the stickiness of those prices. We...

This article provides a conceptual framework for studying the effects of religion on consumer behavior, with the goal of stimulating future research at the intersection of these two topics. Here, we delineate religion as a multidimensional construct and propose that religion affects consumer...