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Lieferantenmanagement
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Burmann, Christoph
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64
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61
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56
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54
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52
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51
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50
Phau, Ian
46
Balmer, John M. T.
45
Bang, Nguyen
44
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44
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44
Loureiro, Sandra Maria Correia
43
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42
Wagner, Stephan M.
42
Foroudi, Pantea
40
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40
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39
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38
Merrilees, Bill
38
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36
Romaniuk, Jenni
36
Fournier, Susan
35
Gierl, Heribert
35
Schiele, Holger
35
Spiller, Achim
34
Christodoulides, George
33
Schmidt, Holger J.
33
Choi, Tsan-Ming
32
Diamantopoulos, Adamantios
32
Ko, Eunju
32
Naudé, Peter
32
Uggla, Henrik
32
Völckner, Franziska
32
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31
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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NetLibrary, Inc
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of brand management : an international journal
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SpringerLink / Bücher
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International journal of production economics
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International journal of production research
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European journal of operational research : EJOR
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Psychology & marketing
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European journal of marketing : EJM
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Journal of purchasing and supply management
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Asia Pacific journal of marketing and logistics
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Journal of marketing
142
International journal of hospitality management
141
Journal of business-to-business marketing
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Marketing intelligence & planning
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Gabler Edition Wissenschaft
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Journal of marketing communications
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Tourism management : research, policies, practice
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Journal of travel and tourism marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Springer eBook Collection
107
Transportation research / E : an international journal
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The IUP journal of brand management : IJBRM
103
International journal of procurement management
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Journal of operations management
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Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
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Production and operations management : an international journal of the Production and Operations Management Society
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Cogent business & management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International marketing review
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Research
93
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92
Journal of international consumer marketing
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ECONIS (ZBW)
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RePEc
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EconStor
101
BASE
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USB Cologne (business full texts)
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Other ZBW resources
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1
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
2
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
3
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
4
Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning
Shams, S. M. Riad
- In:
Journal of advances in management research : JAMR
12
(
2015
)
3
,
pp. 314-329
Persistent link: https://www.econbiz.de/10011507416
Saved in:
5
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
6
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
7
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
8
Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
Saved in:
9
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
10
Luxury brand commitment : a study of Chinese consumers
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 769-793
Persistent link: https://www.econbiz.de/10010423287
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