Luxury brand commitment : a study of Chinese consumers
Ning Li, Andrew Robson and Nigel Coates
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Ning ; Robson, Andrew ; Coates, Nigel |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 7, p. 769-793
|
| Subject: | Brand image | Commitment | Consumer behaviour | Buyer-seller relationships | Konsumentenverhalten | Luxusgüter | Luxury goods | China | Markenimage | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010423287