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The role of mega-sports event...
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Sport event
28
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21
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21
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21
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O'Reilly, Norm
60
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32
Séguin, Benoit
27
MacIntosh, Eric W.
16
Parent, Milena M.
15
Finch, David J.
12
Abeza, Gashaw
11
Heslop, Louise A.
11
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6
Armenakyan, Anahit
5
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5
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5
Taks, Marijke
5
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4
Legg, David
4
Lu, Irene R. R.
4
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4
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3
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2
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International journal of sport management and marketing : IJSMM
23
Journal of sport management : the official journal of the North American Society of Sport Management
14
European Sport management quarterly : ESMQ
10
Sport management review
8
International journal of sport finance
3
International journal of sports marketing & sponsorship
3
Journal of marketing for higher education
3
Journal of strategic marketing
3
Sport, Business and Management : an international journal ; SBM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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1
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Journal of nonprofit & public sector marketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of travel and tourism marketing
1
Managing event operations
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing intelligence & planning
1
Ohio University Sport Management Series
1
Sport business insights
1
Sport management cultures
1
The international journal of entrepreneurship and innovation
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
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ECONIS (ZBW)
OLC EcoSci
33
Other ZBW resources
27
RePEc
13
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1
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
2
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
3
Cross-sectoral variation in organizational culture in the fitness industry
MacIntosh, Eric W.
;
Doherty, Alison
;
Walker, Matt
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 445-464
Persistent link: https://www.econbiz.de/10008695530
Saved in:
4
Conceptualizing a meaningful definition of hazing in sport
Crow, R. Brian
;
MacIntosh, Eric W.
- In:
European Sport management quarterly : ESMQ
9
(
2009
)
4
,
pp. 433-451
Persistent link: https://www.econbiz.de/10003922007
Saved in:
5
Food and non-alcoholic beverage sponsorship of sporting events : the link to the obesity issue
Danylchuk, Karen E.
;
MacIntosh, Eric W.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
2
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003857573
Saved in:
6
An exploration of stakeholder values : in search of common ground within an international sport and development initiative
MacIntosh, Eric W.
;
Spence, Kirsty
- In:
Sport management review
15
(
2012
)
4
,
pp. 404-415
Persistent link: https://www.econbiz.de/10009627405
Saved in:
7
Cross-sectoral variation in organizational culture in the fitness industry
MacIntosh, Eric W.
;
Doherty, Alison
;
Walker, Matthew
- In:
Sport management cultures
,
(pp. 49-68)
.
2014
Persistent link: https://www.econbiz.de/10010365604
Saved in:
8
Exploring the community and external-agency partnership in sport-for-development programming
MacIntosh, Eric W.
;
Arellano, Alexandra
;
Forneris, Tanya
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10011564400
Saved in:
9
Branding a professional sport team that reenters the same marketplace : stakeholders' perspectives
Rodrigue, François
;
Abeza, Gashaw
;
Séguin, Bernoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012519163
Saved in:
10
Chronicling the transient nature of fitness employees : an organizational culture perspective
MacIntosh, Eric W.
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
26
(
2012
)
2
,
pp. 113-126
Persistent link: https://www.econbiz.de/10009540561
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