Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring the demand aspects o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
71
Theory
71
Consumer behaviour
33
Konsumentenverhalten
33
Marktforschung
26
Market research
25
Multivariate Analyse
20
Multivariate analysis
20
Market segmentation
17
Marktsegmentierung
17
Cluster analysis
16
Clusteranalyse
16
Estimation theory
16
Schätztheorie
16
Bayes-Statistik
15
Bayesian inference
15
Conjoint analysis
12
Conjoint-Analyse
12
Regression analysis
11
Regressionsanalyse
11
Competitive strategy
9
Wettbewerbsstrategie
9
Estimation
8
Schätzung
8
Derivat
7
Derivative
7
Markenartikel
7
Measurement
7
Messung
7
Stochastic process
7
Stochastischer Prozess
7
Brand
6
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Sportmarketing
6
Sports marketing
6
more ...
less ...
Online availability
All
Free
140
Undetermined
16
Type of publication
All
Book / Working Paper
165
Article
56
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Aufsatz im Buch
7
Book section
7
Reprint
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Festschrift
1
Sammelwerk
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
219
Undetermined
2
Author
All
DeSarbo, Wayne S.
153
DeSarbo, Wayne
54
Wedel, Michel
28
Jedidi, Kamel
19
Fong, Duncan K. H.
18
Carroll, J.
14
Madrigal, Robert
14
De Soete, Geert
12
Grewal, Rajdeep
12
Blanchard, Simon J.
11
Green, Paul E.
11
Kim, Sunghoon
8
Ramaswamy, Venkatram
8
Rao, Vithala R.
8
Kamakura, Wagner A.
7
Park, Joonwook
7
Song, Michael
6
Choi, S Chan
5
Di Benedetto, Anthony
5
Ebbes, Peter
5
Hwang, Heungsun
5
Kappe, Eelco
5
King, Jesse
5
Chatterjee, Rabikar
4
Harker, Patrick T.
4
Oliver, Richard L.
4
Scott, Crystal
4
Sinha, Indrajit Jay
4
Wang, Qiong
4
Atalay, Selin
3
Bijmolt, Tammo H. A.
3
Bijmolt, Tammo H.A.
3
Cho, Jaewun
3
Day, Diana L.
3
Dillon, William R
3
Gupta, Sunil
3
Hoffman, Donna L.
3
Kim, Juyoung
3
Lehmann, Donald R.
3
Liechty, John
3
more ...
less ...
Institution
All
Center for Economic Research <Tilburg>
1
Published in...
All
Journal of modelling in management
9
Journal of marketing research : JMR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Marketing letters : a journal of research in marketing
3
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
3
Strategic management journal
3
Decision sciences : DS
2
Fundamentals of marketing research ; Vol. 6
2
International Series in Quantitative Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of business research : JBR
2
Journal of public policy & marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Conjoint measurement : methods and applications
1
Corporate brand and corporate reputation
1
Decision Sciences
1
Discussion paper / Center for Economic Research, Tilburg University
1
Handbook of consumer psychology
1
International marketing ; Vol. 2
1
Journal of behavioral and experimental economics
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing analytics : JMA
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Legends in marketing
1
Marketing Science Institute Technical Working Paper, Report
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Quantitative modelling in marketing and management
1
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
1
The handbook of marketing research : uses, misuses, and future advances
1
more ...
less ...
Source
All
ECONIS (ZBW)
RePEc
73
OLC EcoSci
47
BASE
22
Other ZBW resources
11
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
221
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the behavioral manifestations of fan avidity in sports marketing
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10008989560
Saved in:
2
Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957426
Saved in:
3
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
4
CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne
;
Ramaswamy, Venkatram
-
1994
Persistent link: https://www.econbiz.de/10000886776
Saved in:
5
A review of recent developments in latent class regression models
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856806
Saved in:
6
A latent class binomial logit methodology for the analysis of paired comparison choice data
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000831791
Saved in:
7
A mixture likelihood approach for generalized linear models
Wedel, Michel
;
DeSarbo, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000837012
Saved in:
8
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
9
Restricted principal components analysis for marketing research
DeSarbo, Wayne
;
Hausman, Robert E.
;
Kukitz, Jeffrey M.
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
Saved in:
10
Dynamic strategic groups : deriving spatial evolutionary paths
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Wang, Rui
- In:
Strategic management journal
30
(
2009
)
13
,
pp. 1420-1439
Persistent link: https://www.econbiz.de/10003905660
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
