Narrow search
Showing 1 - 7 of 7
Cover Image
The effect of organizational structure on corporate identity management
Stuart, Helen - In: Revealing the corporation : perspectives on identity, …, (pp. 106-123). 2003
Persistent link: https://www.econbiz.de/10001761934
Cover Image
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.; Stuart, Helen; Greyser, Stephen A. - In: California management review 51 (2008/09) 3, pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Cover Image
Cause-related marketing
Dann, Susan; Hollis, Charles; Stuart, Helen - 2013
Persistent link: https://www.econbiz.de/10009729891
Cover Image
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen - In: International studies of management and organization 46 (2016) 4, pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Cover Image
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T. (contributor); Stuart, Helen (contributor) - 2004
Persistent link: https://www.econbiz.de/10002590104
Cover Image
Corporate branding : an employee perspective
Stuart, Helen; Rodríguez-Cánovas, Belén - In: Contemporary perspectives on corporate marketing : …, (pp. 86-115). 2013
Persistent link: https://www.econbiz.de/10009781998
Cover Image
Brand champion behaviour : its role in corporate branding
Yakimova, Raisa; Mavondo, Felix; Freeman, Susan; … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 575-591
Persistent link: https://www.econbiz.de/10011771419