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Seven decades of changing seasonal land use for rice production in Bangladesh, 1947-2019 : trends, patterns and implications

Alauddin, Mohammad; Tisdell, Clement A.; Sarkar, Md. … - 2021

Persistent link: https://www.econbiz.de/10012802406

Projecting the benefits of golden rice in the Philippines

Zimmermann, Roukayatou; Qaim, Matin - 2002

Golden Rice has been genetically engineered to produce beta-carotene in the endosperm of the grain. It could improve the vitamin A status of deficient food consumers, especially women and children in the developing world. This paper analyses the potential impacts in a Philippine context. Since...

Persistent link: https://www.econbiz.de/10011578262

Criteria of effective marketing : analysis of corporate marketing activities in Hungary

Nagy, Szabolcs - 2015

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Persistent link: https://www.econbiz.de/10011399112

"Elephants can't gallop" : performativity, knowledge and power in the market for lay-investing

Roscoe, Philip - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 193-218

Persistent link: https://www.econbiz.de/10010511364

Myriam's "adverteasing" : on the performative power of marketing promises

Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140

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What comes after postmodernism? : implications for marketers

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Persistent link: https://www.econbiz.de/10010519591

A conceptual study on psychology of colour in marketing and branding

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Persistent link: https://www.econbiz.de/10011419858

What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density

Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79

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Exploring entrepreneurial marketing

Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111

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Is it possible to improve the relationship between marketing and sales?

Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36

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