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Mobile subscribers' loyalty : nested models comparison
Akbar, Mohammad Muzahid
- In:
Business performance measurement and management
,
(pp. 334-370)
.
2014
Persistent link: https://www.econbiz.de/10011564007
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Refining the conceptualization of brand authenticity
Akbar, Mohammad Muzahid
;
Wymer, Walter
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
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Brand authenticity's influence on charity support intentions
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
5
,
pp. 507-527
Persistent link: https://www.econbiz.de/10012200045
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Brand authenticity, its conceptualization, and its relevance to nonprofit marketing
Wymer, Walter
;
Akbar, Mohammad Muzahid
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10011916485
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5
Entrepreneurship education in Bangladesh : a study based on program inputs
Azim, M. Tahlil
;
Akbar, Mohammad Muzahid
- In:
South Asian journal of management : SAJM
17
(
2010
)
4
,
pp. 21-36
Persistent link: https://www.econbiz.de/10008905786
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Green marketing strategy : a pedagogical view
Ahmad, Abul Fazal Wazir
;
Mohammad Fateh Ali Khan Panni
- In:
Handbook of research on consumerism in business and …
,
(pp. 92-124)
.
2014
Persistent link: https://www.econbiz.de/10010354661
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