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Message framing Facebook posts : an anylsis of non-governmental organizations
Ozgen, Ozge; Atrek, Banu; Kurt, Sumeyra Duman; Madran, Canan - In: Journal of euromarketing 25 (2016) 1/2, pp. 55-66
Persistent link: https://www.econbiz.de/10011559364
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Experimental design in marketing research
Kurt, Sumeyra Duman - In: Handbook of research methods for marketing management, (pp. 145-170). 2021
Persistent link: https://www.econbiz.de/10013171788
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Willingness to punish and reward brands associated to a political ideology (BAPI)
Kurt, Sumeyra Duman; Ozgen, Ozge - In: Journal of business research : JBR 86 (2018), pp. 468-478
Persistent link: https://www.econbiz.de/10011855375
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Testing the superiority and dimensionality of SERVQUAL vs. SERVPERF in higher education
Bayraktaroglu, Gul; Atrek, Banu - In: Quality management journal : QMJ 17 (2010) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10003962116
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The meanings, rituals and consumption patterns of Holy Feast and New Year in Turkey : urban vs rural
Kurt, Sumeyra Duman; Ozgen, Ozge - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 64-79
Persistent link: https://www.econbiz.de/10009753174
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Pre-recovery and post-recovery emotions in the service context : a preliminary study
Ozgen, Ozge; Kurt, Sumeyra Duman - In: Managing service quality : MSQ ; an international journal 22 (2012) 6, pp. 592-605
Persistent link: https://www.econbiz.de/10009692801