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Reed, Americus, II
14
Forehand, Mark R.
12
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4
Angle, Justin W.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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2
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ECONIS (ZBW)
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It's not us, it's you : how threatening self-brand association leads to brand pursuit
Angle, Justin W.
;
Forehand, Mark R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011490880
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2
Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
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3
Activating stereotypes with brand imagery : the role of viewer political identity
Angle, Justin W.
;
Dagogo-Jack, Sokiente W.
;
Forehand, …
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10011771831
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4
When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II
;
Cohen, Joel B.
;
Bhattacharjee, Amit
- In:
Handbook of brand relationships
,
(pp. 124-150)
.
2009
Persistent link: https://www.econbiz.de/10003915580
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5
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
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6
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
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7
Identity-based consumer behavior
Reed, Americus, II
;
Forehand, Mark
;
Puntoni, Stefano
; …
-
2012
Persistent link: https://www.econbiz.de/10009679132
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8
Promoting multiple policies to the public : the difficulties of simultaneously promoting war and foreign humanitarian aid
Finnel, Stephanie
;
Reed, Americus, II
;
Aquino, Karl
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 246-263
Persistent link: https://www.econbiz.de/10009404938
Saved in:
9
License to lapse : the effects of weight management product marketing on a healthy lifestyle
Bhattacharjee, Amit
;
Bolton, Lisa
;
Reed, Americus, II
-
2009
Persistent link: https://www.econbiz.de/10003842032
Saved in:
10
Oscillation in the dynamic consumer self-control process
Finnel, Stephanie
;
Bradlow, Eric
;
Reed, Americus, II
-
2009
Persistent link: https://www.econbiz.de/10003842036
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