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Systematic response errors in self-reported category buying frequencies
Ludwichowska, Gosia; Romaniuk, Jenni; Nenycz-Thiel, Magda - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1440-1459
Persistent link: https://www.econbiz.de/10011725693
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Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
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Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella; Yang, Song; Romaniuk, Jenni; Beal, Virginia - In: The journal of asset management 27 (2020) 4, pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
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Retaining the primetime television audience
Jardine, Bryony; Romaniuk, Jenni; Dawes, John G.; Beal, … - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
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Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia; Romaniuk, Jenni; Sharp, Byron - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
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How to signal product variety on pack : an investigation of color and image cues
Ward, Ella; Romaniuk, Jenni; Trinh, Giang; Dawes, John; … - In: International journal of market research 66 (2024) 1, pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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The nature and incedence of private label rejection
Nenycz-Thiel, Magda; Romaniuk, Jenni - In: Australasian marketing journal 19 (2011) 2, pp. 93-99
Persistent link: https://www.econbiz.de/10009156394
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Value-for money perceptions of supermarket and private labels
Nenycz-Thiel, Magda; Romaniuk, Jenni - In: Australasian marketing journal 20 (2012) 2, pp. 171-177
Persistent link: https://www.econbiz.de/10009524274
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Behavioral brand loyalty and consumer brand associations
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of business research : JBR 66 (2013) 1, pp. 67-72
Persistent link: https://www.econbiz.de/10009720387