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Culturally incongruent messages in international advertising
Cui, Geng; Yang, Xiaoyan; Wang, Haizhong; Liu, Hongyan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
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Responses of Chinese consumers to sex appeals in international advertising : a test of congruency theory
Cui, Geng; Yang, Xiaoyan - In: Journal of global marketing 22 (2009) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10003871468
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Chinese traditional perceptions of the calendar year : implications of Jieqi for contemporary product development and sustainability
Yang, Xiaoyan - In: Tourism management : research, policies, practice 64 (2018), pp. 202-217
Persistent link: https://www.econbiz.de/10011774933
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Microclimate tourism and microclimate tourism security and safety in China
Yang, Xiaoyan; Dong, Liang; Li, Changshun - In: Tourism management : research, policies, practice 74 (2019), pp. 110-133
Persistent link: https://www.econbiz.de/10012128578
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Analysis of the investment security of the accommodation industry for countries along the B&R : an empirical study based on panel data
Yin, Jie; Yang, Xiaoyan; Zheng, Xiangmin; Jiao, Niantao - In: Tourism economics : the business and finance of tourism … 23 (2017) 7, pp. 1437-1450
Persistent link: https://www.econbiz.de/10011772666
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The EU’s new FTA adventures and their implications for China
Zhang, Xiaotong; Zhang, Ping; Yang, Xiaoyan - In: Journal of world trade : law, economic policy, public policy 48 (2014) 3, pp. 525-552
Persistent link: https://www.econbiz.de/10010403624
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City logistics measures and environmental sustainability : an evidence from Ghana
Akosua, Adzani Sophia; Yang, Xiaoyan; Clement, Mintah; … - In: Inventi impact: supply chain & logistics (2021) 4, pp. 205-220
Persistent link: https://www.econbiz.de/10012879094
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Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International journal of quality and service sciences 14 (2022) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
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Effects of fit, consumer involvement and the number of celebrities on consumer behavior in an emerging market
Wang, Haizhong; Chao, Paul; Wang, Jing Yi - In: Journal of international consumer marketing 27 (2015) 5, pp. 388-402
Persistent link: https://www.econbiz.de/10011410272
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The moderating role of dialecticism in consumer responses to product information
Wang, Haizhong; Batra, Rajeev; Chen, Zengxiang - In: Journal of consumer psychology : JCP : the official … 26 (2016) 3, pp. 381-394
Persistent link: https://www.econbiz.de/10011531091