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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Gunasti, K, Ozcan, T. (2019) "The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions," Marketing Letters, 30, June, 207–217
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Motivations behind becoming a blogger and their business implications : the case of fashion
Larraufie, Anne-Flore Maman
;
Sommer, Fabien
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 103-118)
.
2016
Persistent link: https://www.econbiz.de/10011430603
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How to ensure an ideal omnichannel client experience with key performance indicators : focus on personal luxury goods
Larraufie, Anne-Flore Maman
;
Gouriou, Lucile Arsov
; …
- In:
Competitive drivers for improving future business …
,
(pp. 83-113)
.
2021
Persistent link: https://www.econbiz.de/10012533579
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Imperfect recall : the impact of composite spending information disclosure on credit card spending
Poddar, Amit
;
Ellis, Cameron M.
;
Ozcan, Timucin
- In:
Journal of consumer policy : consumer issues in law, …
38
(
2015
)
1
,
pp. 93-104
Persistent link: https://www.econbiz.de/10011485788
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Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
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Effects of complete products on consumer judgments
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 499-507
Persistent link: https://www.econbiz.de/10009685953
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The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 207-217
Persistent link: https://www.econbiz.de/10012059971
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7
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
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Consumers' self-contradictory behaviors for post-purchase product configurations
Ozcan, Timucin
;
Hair, Michael
;
Bagchi, Rajesh
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012181606
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How reviewers' use of profanity affects perceived usefulness of online reviews
Hair, Michael
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10011876249
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The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
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