How to ensure an ideal omnichannel client experience with key performance indicators : focus on personal luxury goods
Anne-Flore Maman Larraufie, Lucile Arsov Gouriou, Cécilia Goutran
| Year of publication: |
2021
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|---|---|
| Authors: | Larraufie, Anne-Flore Maman ; Gouriou, Lucile Arsov ; Goutran, Cécilia |
| Published in: |
Competitive drivers for improving future business performance. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-1843-4. - 2021, p. 83-113
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| Subject: | Luxusgüter | Luxury goods | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-1843-4.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012533579