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Partial least squares
61
Partielle kleinste Quadrate
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English
195
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Sarstedt, Marko
202
Ringle, Christian M.
103
Hair, Joseph F.
53
Müller, Holger
50
Vogt, Bodo
14
Schwaiger, Manfred
13
Henseler, Jörg
11
Becker, Jan-Michael
10
Hult, G. Tomas M.
9
Kroll, Eike B.
8
Lehmann, Sebastian
8
Lichters, Marcel
8
Mooi, Erik
8
Adler, Susanne
6
Bogaschewsky, Ronald
6
Moisescu, Ovidiu Ioan
6
Radomir, Lăcrămioara
6
Rigdon, Edward E.
6
Schlittgen, Rainer
6
Cho, Gyeongcheol
5
Diamantopoulos, Adamantios
5
Hwang, Heungsun
5
Danks, Nicholas P.
4
Gischer, Horst
4
Gudergan, Siegfried
4
Hiram Ting
4
Hwa, Jacky Cheah Jun
4
Raithel, Sascha
4
Richter, Toni
4
Rigdon, Edward
4
Schütz, Tobias
4
Thiele, Kai Oliver
4
Bengart, Paul
3
Cheah, Jun-Hwa
3
Erichson, Bernd
3
Gudergan, Siegfried P.
3
Liengaard, Benjamin Dybro
3
Liu, Yide
3
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Verlag Franz Vahlen
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International Conference on Partial Least Squares Structural Equation Modeling Conference <2022, Cluj-Napoca; Online>
1
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Springer-Verlag GmbH
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Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
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Working paper series
14
Journal of business research : JBR
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Marketing : ZFP ; journal of research and management
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Long range planning : LRP ; international journal of strategic management
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Psychology & marketing
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European business review : EBR ; the official journal of the International Management Centres, Europe
3
Journal of business economics : JBE
3
Journal of family business strategy
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Marketing letters : a journal of research in marketing
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Measurement and research methods in international marketing
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Science meets Practice
3
Springer Texts in Business and Economics
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Springer eBook Collection
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The journal of brand management : an international journal
3
Die Bank
2
Die Betriebswirtschaft : DBW
2
European journal of marketing
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International journal of advertising : the quarterly review of marketing communications
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Theorien und Methoden der Betriebswirtschaft : Handbuch für Wissenschaftler und Studierende
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Aktuelle Aspekte des M&A-Geschäftes : Jahrbuch 2011 ; [M&A- und Private-Equity-Konferenz der Frankfurt School, am 29. September 2010 in Frankfurt am Main]
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1
Selected contributions to marketing research : understanding subtle influences on consumer behavior and their impact on theory and practice
Lehmann, Sebastian
-
2015
Persistent link: https://www.econbiz.de/10011382692
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2
The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko
;
Bengart, Paul
;
Shaltoni, Abdel Monim
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
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3
How durable are compromise effects?
Lichters, Marcel
;
Müller, Holger
;
Sarstedt, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4056-4064
Persistent link: https://www.econbiz.de/10011553896
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4
Prize decoys at work : new experimental evidence for asymmetric dominance effects in choices on prizes in competitions
Müller, Holger
;
Schliwa, Victor Andrej
;
Lehmann, Sebastian
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10011281396
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5
Corporate Blogs
Sarstedt, Marko
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
36
(
2007
)
3
,
pp. 323
Persistent link: https://www.econbiz.de/10003428840
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6
Open-Source-Marketing
Sarstedt, Marko
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
36
(
2007
)
4
,
pp. 486
Persistent link: https://www.econbiz.de/10003452480
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7
Reputation management in times of crisis
Sarstedt, Marko
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 499-503
Persistent link: https://www.econbiz.de/10009524656
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8
Market segmentation with mixture regression models : understanding measures that guide model selection
Sarstedt, Marko
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 228-246
Persistent link: https://www.econbiz.de/10003760630
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9
A review of recent approaches for capturing heterogeneity in partial least squares path modelling
Sarstedt, Marko
- In:
Journal of modelling in management
3
(
2008
)
2
,
pp. 140-161
Persistent link: https://www.econbiz.de/10003760654
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10
Sample- and segment-size specific model selection in mixture regression analysis : a Monte Carlo simulation study
Sarstedt, Marko
-
2006
As mixture regression models increasingly receive attention from both theory and practice, the question of selecting the correct number of segments gains urgency. A misspecification can lead to an under- or oversegmentation, thus resulting in flawed management decisions on customer targeting or...
Persistent link: https://www.econbiz.de/10010441542
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