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Consumer behaviour
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Brand management
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Markenimage
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Schmitt, Bernd
71
Zarantonello, Lia
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Brakus, J. Joško
7
Zhang, Shi
4
Bellis, Emanuel de
3
Cotte, June
3
Giesler, Markus
3
Jedidi, Kamel
3
Stephen, Andrew T.
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Wood, Stacy
3
Eisingerich, Andreas B
2
Esch, Franz-Rudolf
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Gilovich, Thomas
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Hofstetter, Reto
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Jampol, Lily
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Krause, Haiko
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Kumar, Amit
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Mangold, Marc
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Meyer, Anton
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Park, C. Whan
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Chen, Weifeng
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Clegg, Melanie
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Diehl, Kristin
1
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Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
Brand management ; Vol. 1
3
Journal of marketing
3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Brand management ; Vol. 3
1
Contemporary thoughts on corporate branding and corporate identity management
1
Derivatives & financial instruments
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Die Bank
1
Foundations and trends in marketing : FTMKT
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
Steuern und Bilanzen : STuB ; Zeitschrift für das Steuerrecht und die Rechnungslegung der Unternehmen
1
The SAGE handbook of international marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
OLC EcoSci
24
RePEc
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EconStor
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The psychology of the Asian consumer
Schmitt, Bernd
(
contributor
);
Lee, Leonard
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010490954
Saved in:
2
Customer Experience Management
Schmitt, Bernd
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 697-711)
.
2009
Persistent link: https://www.econbiz.de/10003766156
Saved in:
3
Experience marketing : concepts, frameworks and consumer insights
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10009154596
Saved in:
4
The consumer psychology of brands
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
Saved in:
5
The concept of brand experience
Schmitt, Bernd
- In:
The journal of brand management : an international journal
16
(
2008/09
)
7
,
pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
Saved in:
6
The "new wave" in studying Asian markets and consumers
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10011312237
Saved in:
7
The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
8
Einblicke, Rückblicke, Ausblicke : ein Interview mit Bernd Schmitt
Schmitt, Bernd
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
3
,
pp. 45-46
Persistent link: https://www.econbiz.de/10011410717
Saved in:
9
Bridging theory and practice : a conceptual model of relevant research
Schmitt, Bernd
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 3-20)
.
2012
Persistent link: https://www.econbiz.de/10009348444
Saved in:
10
Speciesism : an obstacle to AI and robot adoption
Schmitt, Bernd
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012229445
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