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Consumer behaviour
47
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Advertising
36
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Ford, John B.
71
Polonsky, Michael J.
55
Magnini, Vincent P.
45
West, Douglas S.
36
West, Douglas C.
29
LaTour, Michael S.
23
Eckert, Andrew
16
Merchant, Altaf
13
LaTour, Kathryn A.
9
Karande, Kiran
7
Lindsey, Robin
7
Robertson, Nichola
6
Crotts, John C.
5
Gupta, Samir
5
Honeycutt, Earl D.
5
MacQuilken, Lisa
5
Vocino, Andrea
5
Ferdous, Ahmed Shahriar
4
Ibrahim, Essam
4
Kim, Peter Beomcheol
4
Krishen, Anjala S.
4
Prendergast, Gerard P.
4
VonHohenbalken, Balder
4
Zehrer, Anita
4
Jain, Varsha
3
Kim, Seontaik
3
Kirchner, Theresa A.
3
Montecchi, Matteo
3
Plangger, Kirk
3
Reichert, Tom
3
Sargeant, Adrian
3
Singal, Manisha
3
Suchard, Hazel T.
3
Thelen, Shawn T.
3
Atkinson, Benjamin
2
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2
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2
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2
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2
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Journal of advertising research
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International journal of hospitality management
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7
Journal of strategic marketing
7
Journal of advertising : official publication of the American Academy of Advertising
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of the economics of business
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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Research paper / University of Alberta, Department of Economics
2
The Canadian journal of economics
2
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
2
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2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism management : research, policies, practice
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Advances in Tourism Ser.
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Advertising theory
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ECONIS (ZBW)
OLC EcoSci
110
Other ZBW resources
39
RePEc
18
USB Cologne (EcoSocSci)
5
BASE
1
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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.
;
West, Douglas C.
;
Magnini, Vincent P.
; …
-
2010
Persistent link: https://www.econbiz.de/10008907432
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
3
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
4
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
5
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
6
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
7
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
8
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
9
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
10
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
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