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Does having an ethical brand matter? : the influence of consumer perceived ethicality on trust, affect and loyalty

Singh, Jatinder Jit; Iglesias, Oriol; Batista-Foguet, … - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 541-549

Persistent link: https://www.econbiz.de/10009717385

The role of brand experience and affective commitment in determining brand loyalty

Iglesias, Oriol; Singh, Jatinder J.; Batista-Foguet, Joan M. - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 570-582

Persistent link: https://www.econbiz.de/10009233003

Guest editorial: Key changes and challenges for brands in an uncertain environment

Iglesias, Oriol; Singh, Jatinder J.; Casabayó, Mònica - In: The journal of product & brand management 20 (2011) 6, pp. 436-439

Persistent link: https://www.econbiz.de/10010217463

Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty

Iglesias, Oriol; Markovic, Stefan; Bagherzadeh, Mehdi; … - In: Journal of business ethics : JBE 163 (2020) 1, pp. 151-166

Persistent link: https://www.econbiz.de/10012295404

Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits

Iglesias, Oriol; Markovic, Stefan; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 441-459

Persistent link: https://www.econbiz.de/10011989031

How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...

Markovic, Stefan; Iglesias, Oriol; Singh, Jatinder Jit; … - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 721-740

Persistent link: https://www.econbiz.de/10011844265

Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity

Sierra, Vicenta; Iglesias, Oriol; Markovic, Stefan; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 661-676

Persistent link: https://www.econbiz.de/10011757529

A special emphasis and look at the emotional side of ethical decision-making

Vitell, Scott J.; King, Robert A.; Singh, Jatinder Jit - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 74-85

Persistent link: https://www.econbiz.de/10009759940

In search of eminence : a personal brand-building perspective on the achievement of scholarly prominence in marketing

Noble, Charles H.; Bentley, John P.; Campbell, David; … - In: Journal of marketing education : JME 32 (2010) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10008757981

Risk reducing portfolio effects : uncertainty avoidance in brand extensions

Hawkins, Matthew A.; Singh, Jatinder Jit - In: Marketing in the socially-networked world : challenges …, (pp. 143-149). 2013

Persistent link: https://www.econbiz.de/10010191271