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The moderator role of size in alliance-performance relationships
Agárdi, Irma; Bauer, András - In: Acta oeconomica : periodical of the Hungarian Academy … 58 (2008) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10003749928
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Managing early and mature markets in Europe : the UniCredit Group
Bauer, András - In: Diversity in European marketing : text and cases, (pp. 93-110). 2012
Persistent link: https://www.econbiz.de/10009531598
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Business opportunities in short food supply chains : the economic sustainability of three Hungarian para-gastro restaurants
Törok, Áron; Agárdi, Irma; Maró, Gréta; Maró, … - In: Studies in agricultural economics 124 (2022) 1, pp. 22-29
Persistent link: https://www.econbiz.de/10013262651
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NFC m-payment as a driver for customer loyalty towards retailers amongst Generation Z
Alt, Mónika-Anetta; Agárdi, Irma - In: International journal of retail and distribution management 51 (2023) 3, pp. 347-365
Persistent link: https://www.econbiz.de/10013552716
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Using artificial intelligence to promote branded color cosmetics : evidence from indonesia
Wei, Yuling; Simay, Attila Endre; Agárdi, Irma; … - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 644-675
Persistent link: https://www.econbiz.de/10014287730
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The evolution of the Hungarian Mobile communications market and T-Mobile Hungary
Antal-Mokos, Zoltán; Bauer, András - In: Acquisition strategies in European emerging markets, (pp. 117-132). 2007
Persistent link: https://www.econbiz.de/10003407145
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How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro; Bauer, András; Ohme, Rafal; Škapa, … - In: Cutting edge international research, (pp. 37-46). 2010
Persistent link: https://www.econbiz.de/10003985034
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The effect of attitude toward money on financial trouble and compulsive buying : studying Hungarian consumers in debt during the financial crisis
Bauer, András; Mitev, Ariel - In: Quantitative marketing and marketing management : …, (pp. 247-268). 2012
Persistent link: https://www.econbiz.de/10009621764
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A magyar kereskedelmi bankok tevékenységének marketing szempontú elemzése I. : egy interjúsorozat tanulságai
Kenesei, Zsófia - In: Bankszemle : a bankok és a pénzintézetek szakfolyóirata 42 (1998) 5, pp. 1-13
Persistent link: https://www.econbiz.de/10001252359
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Investigating the impact of salespersons' use of technology and social media on their customer relationship performance in B2B settings
Gáti, Mirkó; Mitev, Ariel; Bauer, András - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011994843