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Consumer behaviour
43
Konsumentenverhalten
43
Preismanagement
24
Pricing strategy
24
Preis
15
Price
11
Theorie
11
Theory
11
Sales promotion
7
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7
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7
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7
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6
Gerechtigkeit
6
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Behavioral price research
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26
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10
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English
81
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9
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Monroe, Kent B.
62
Lee, Angela Y.
29
Kukar-Kinney, Monika
10
Sheth, Jagdish N.
8
Xia, Lan
8
Rao, Akshay R.
6
Cheng, Lillian L.
5
Grewal, Dhruv
4
Ridgway, Nancy M.
4
Suri, Rajneesh
4
Aaker, Jennifer
3
Coulter, Keith S.
3
Keh, Hean Tat
3
Bei, Lien-ti
2
Bitta, Albert J. della
2
Della Bitta, Albert J.
2
Ein-Gar, Danit
2
Labroo, Aparna A.
2
Levontin, Liat
2
Moulard, Julie Guidry
2
Ofir, Chezy
2
Scheinbaum, Angeline Close
2
Shavitt, Sharon
2
Somervuori, Outi
2
Sternthal, Brian
2
Sun, Jin
2
Thomas, Manoj
2
Weisstein, Fei L.
2
Avila, Ramon A.
1
Brosh, Gili
1
Cai, Jane Zhen
1
Chamberlin, Emily
1
Chang, Chun-Tuan
1
Choi, Pilsik
1
Chu, Xing-Yu
1
Compeau, Larry D.
1
Dayal-Gulati, Anuradha
1
Downey, Susan L.
1
Fern, Edward F.
1
Heiman, Amir
1
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Kellogg School of Management
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Legends in marketing
8
Journal of retailing
6
Journal of the Academy of Marketing Science
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing
3
Journal of marketing research : JMR
3
Review of marketing research
2
Social psychology of consumer behavior
2
Consumer and industrial buying behavior
1
Does marketing need reform? : fresh perspectives on the future
1
Economic and business review : EBR
1
Frontiers of culture and psychology
1
Handbook of consumer psychology
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of revenue and pricing management
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kellogg on marketing
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
McGraw-Hill series in marketing
1
McGraw-Hill/Irwin series in marketing
1
New directions in behavioral pricing research
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Patronage behavior and retail management
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
School of Business Administration, University of Massachusetts Working Paper
1
The journal of business : B
1
The journal of product & brand management
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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Source
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ECONIS (ZBW)
OLC EcoSci
52
RePEc
19
BASE
6
USB Cologne (EcoSocSci)
6
Other ZBW resources
5
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1
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
2
How and why is price perceived : a commentary on Cheng and Monroe
Rao, Akshay R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 146-150
Persistent link: https://www.econbiz.de/10010187198
Saved in:
3
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
4
Commentary on: "an appraisal of behavioral price research (Part I)"
Coulter, Keith S.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 135-140
Persistent link: https://www.econbiz.de/10010187200
Saved in:
5
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
Saved in:
6
Some personal reflections on pricing research
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009270380
Saved in:
7
Engaging the customer : the opposing forces of regulatory nonfit versus fit
Lee, Angela Y.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 134-136
Persistent link: https://www.econbiz.de/10003860475
Saved in:
8
Goal-driven marketing research : the answer to a shrinking budget
Lee, Angela Y.
- In:
Kellogg on marketing
,
(pp. 361-372)
.
2010
Persistent link: https://www.econbiz.de/10008664272
Saved in:
9
Pricing: making profitable decisions
Monroe, Kent B.
-
1979
Persistent link: https://www.econbiz.de/10000048327
Saved in:
10
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
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