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Marketing research: new method...
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Consumer behaviour
118
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118
Beziehungsmarketing
108
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108
Marketing management
79
Marketingmanagement
79
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64
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527
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6
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Sheth, Jagdish N.
301
Kumar, V.
216
Kumar, Vikas
27
Kumar, Vimal
25
Petersen, J. Andrew
25
Venkatesan, Rajkumar
19
Holbrook, Morris B.
17
Parvatiyar, Atul
16
Sisodia, Rajendra
16
Malhotra, Naresh K.
14
Shah, Denish
14
Belk, Russell W.
12
Leone, Robert P.
12
Verma, Pratima
12
Day, George S.
11
Hunt, Shelby D.
11
Krishnan, Balaji C.
11
Mittal, Ankesh
11
Reinartz, Werner J.
11
Sharma, Amalesh
11
Aaker, David A.
10
Rajan, Bharath
10
Sharma, Arun
10
Solomon, Michael R.
10
Wind, Yoram
10
Grönroos, Christian
9
Gupta, Shaphali
9
Jacoby, Jacob
9
Varadarajan, Rajan
9
Monroe, Kent B.
8
Bettman, James R.
7
Green, Paul E.
7
Pansari, Anita
7
Sunder, Sarang
7
Uslay, Can
7
Zaltman, Gerald
7
Srivastava, Rajendra Krishan
6
Eshghi, Abdolreza
5
Lai, Kuei-Kuei
5
Raj, Rohit
5
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American Marketing Association
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1
International Conference on Relationship Marketing <1996, Berlin>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Springer-Verlag GmbH
1
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Legends in marketing
80
Legends in consumer behavior
43
Journal of marketing
34
Journal of the Academy of Marketing Science
23
Journal of marketing research : JMR
21
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of business research : JBR
14
Journal of retailing
11
Journal of international marketing
9
Journal of marketing theory and practice
9
Global business perspectives series
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Legends in strategic marketing
6
International journal of forecasting
5
MIT sloan management review
5
MSI reports : working paper series
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
Handbook of research on customer equity in marketing
4
Harvard-Business-Manager : das Wissen der Besten
4
Homo oeconomicus
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of macromarketing
4
Review of marketing research
4
SpringerLink / Bücher
4
Customer engagement marketing
3
International journal of procurement management
3
Journal of creating value
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Models of buyer behavior
3
Total quality management & business excellence
3
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
3
Benchmarking : an international journal
2
California management review
2
Consumer and industrial buying behavior
2
Consumer behavior : contemporary research in action
2
European journal of marketing
2
Faculty & research / Insead : working paper series
2
German working papers in law and economics
2
Handbook on cross-cultural marketing
2
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ECONIS (ZBW)
OLC EcoSci
145
RePEc
45
Other ZBW resources
39
USB Cologne (EcoSocSci)
38
BASE
2
EconStor
2
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Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
2
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
4
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
5
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
6
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
7
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
8
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
9
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
10
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
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