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Burmann, Christoph
132
Esch, Franz-Rudolf
127
Baumgarth, Carsten
91
Melewar, T. C.
72
Huber, Frank
66
Keller, Kevin Lane
66
Meffert, Heribert
61
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57
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Phau, Ian
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Ko, Eunju
32
Schmidt, Holger J.
32
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Ind, Nicholas
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MacInnis, Deborah J.
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Dawes, John
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Christodoulides, George
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Errichiello, Oliver Carlo
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Gupta, Suraksha
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Guzman, Francisco
28
Langner, Tobias
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Park, C. Whan
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Strebinger, Andreas
28
Veloutsou, Cleopatra
28
Kernstock, Joachim
27
Swoboda, Bernhard
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Markenverband
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Springer Gabler <Firma>
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NetLibrary, Inc
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Nomos Verlagsgesellschaft
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OECD
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Campus Verlag
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Springer International Publishing
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Springer-Verlag GmbH
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Trendbüro <Hamburg>
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3
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Journal of business research : JBR
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631
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SpringerLink / Bücher
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Journal of retailing and consumer services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
108
International journal of hospitality management
107
Journal of marketing communications
106
Marketing intelligence & planning
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NBER working paper series
99
The IUP journal of brand management : IJBRM
96
Springer eBook Collection
93
Journal of the Academy of Marketing Science
85
Working paper / National Bureau of Economic Research, Inc.
84
Marketing letters : a journal of research in marketing
83
The Trademark reporter
82
Innovatives Markenmanagement
80
Journal of fashion marketing and management
78
Research
77
NBER Working Paper
76
Markenartikel : das Magazin für Markenführung
75
Journal of international consumer marketing
73
Journal of promotion management : innovations in planning and applied research
72
Journal of promotion management : JPM
71
Marketing : ZFP ; journal of research and management
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Tourism management : research, policies, practice
67
International marketing review
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
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ECONIS (ZBW)
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947
RePEc
438
EconStor
80
BASE
64
Other ZBW resources
8
OLC EcoSci
6
ArchiDok
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1
Position matters when we stand together : a linguistic perspective on composite
brand
extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
2
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
3
Ingredient branding and feedback effects : the impact of product outcomes, initial parent
brand
strength asymmetry, and parent
brand
role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
4
Mutual value creation in component co-branding relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
Saved in:
5
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von
Markentransfer
- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
Saved in:
6
The attitudinal respose to alternative
brand
growth strategies
Samuelsen, Bendik Meling
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 177-191
Persistent link: https://www.econbiz.de/10009514312
Saved in:
7
Does an expanded
brand
user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
8
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
9
Strategisches Ingredient Branding : Entwicklung und Positionierung von Zulieferermarken durch Markenkooperationen ; eine empirische Analyse anhand ausgewählter Branchen
Zuberer, Johannes
-
2013
Persistent link: https://www.econbiz.de/10010204377
Saved in:
10
Kooperation zwischen Absatzmittlern und Herstellern als Erfolgsfaktor der Markenführung
Burmann, Christoph
;
Maloney, Philip
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003505943
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