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Kreutzer, Ralf T.
37
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29
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Okazaki, Shintaro
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Bauer, Hans H.
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Lasch, Rainer
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UVK Verlagsgesellschaft mbH
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SpringerLink / Bücher
216
International journal of internet marketing and advertising : IJIMA
212
Journal of retailing and consumer services
190
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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121
Springer eBook Collection
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116
Journal of marketing communications
115
Journal of advertising research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
109
International journal of hospitality management
98
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Management science : journal of the Institute for Operations Research and the Management Sciences
91
Information systems research : ISR
87
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
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Technological forecasting & social change : an international journal
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International journal of technology marketing : IJTMkt
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Cogent business & management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of management information systems : JMIS
61
Business horizons
59
International journal of contemporary hospitality management
59
Psychology & marketing
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Journal of promotion management : JPM
55
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of product & brand management
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European journal of operational research : EJOR
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International journal of business information systems : IJBIS
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
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BASE
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1
Living without OTAs : goodbye Columbus : putting the Jenie back in the bottle
Anderson, Chris K.
;
Han, Saram
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
1
,
pp. 67-69
Persistent link: https://www.econbiz.de/10011925183
Saved in:
2
Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge
;
Arias-Oliva, Mario
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
Saved in:
3
The impact of customers' prior online experience on future hotel usage behavior
Lee, Jungwoo
;
Lee, Hyunae
;
Chung, Namho
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012389390
Saved in:
4
Perceptions on online reputation management in tourism industry (the case of a Romanian hotel)
Capatina, Alexandru
;
Schin, George Cristian
- In:
Journal of management research
9
(
2017
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011671558
Saved in:
5
Interactive channels and the challenge of content budgeting
Wildman, Steven S.
- In:
JMM : the international journal on media management
10
(
2008
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10003756163
Saved in:
6
How will online affiliate marketing networks impact search engine rankings?
Janssen, David
(
contributor
);
Heck, Eric van
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003652391
Saved in:
7
The Internet and international marketing
Shankar, Venkatesh
;
Meyer, Jeffrey
- In:
The SAGE handbook of international marketing
,
(pp. 451-467)
.
2009
Persistent link: https://www.econbiz.de/10003792177
Saved in:
8
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
9
Kunden machen, was sie wollen : Lead Management im Spannungsfeld zwischen Marketing und Vertrieb
Janning, Reinhard
-
2012
Persistent link: https://www.econbiz.de/10011283411
Saved in:
10
Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
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