The Internet and international marketing
Year of publication: |
2009
|
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Authors: | Shankar, Venkatesh ; Meyer, Jeffrey |
Published in: |
The SAGE handbook of international marketing. - Los Angeles [u.a.] : SAGE, ISBN 1-4129-3428-1. - 2009, p. 451-467
|
Subject: | Internationales Marketing | International marketing | Internet | Online-Marketing | Internet marketing | Innovation | Öffentlichkeitsarbeit | Public relations | Preismanagement | Pricing strategy | Vertrieb | Physical distribution | Bibliometrie | Bibliometrics |
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