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A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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Consumer religiosity : consequences for consumer activism in the United States
Swimberghe, Krist
;
Flurry, Laura A.
;
Parker, Janna M.
- In:
Journal of business ethics : JOBE
103
(
2011
)
3
,
pp. 453-467
Persistent link: https://www.econbiz.de/10009376065
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3
Is customer satisfaction really a catch-all? : the discrepancy between financial performance and survey results
James, Kevin W.
;
James, Hui
;
Babin, Barry J.
;
Parker, …
- In:
Journal of managerial issues : JMI
31
(
2019
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012098710
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4
Should employees be "dooced" for a social media post? : the role of social media marketing governance
Parker, Janna M.
;
Marasi, Shelly
;
James, Kevin W.
; …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012104066
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5
Pursuing personal constructs through quality, value, and satisfaction
Babin, Barry J.
;
James, Kevin W.
;
Camp, Kerri
;
Jones, …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 33-41
Persistent link: https://www.econbiz.de/10012114930
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6
Social media marketing : a commentary on teaching and learning in a dynamic field
Parker, Janna M.
;
James, Kevin W.
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 72-75
Persistent link: https://www.econbiz.de/10014580282
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