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A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.; Astakhova, Marina; Wooldridge, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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Consumer religiosity : consequences for consumer activism in the United States
Swimberghe, Krist; Flurry, Laura A.; Parker, Janna M. - In: Journal of business ethics : JOBE 103 (2011) 3, pp. 453-467
Persistent link: https://www.econbiz.de/10009376065
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Is customer satisfaction really a catch-all? : the discrepancy between financial performance and survey results
James, Kevin W.; James, Hui; Babin, Barry J.; Parker, … - In: Journal of managerial issues : JMI 31 (2019) 2, pp. 137-150
Persistent link: https://www.econbiz.de/10012098710
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Should employees be "dooced" for a social media post? : the role of social media marketing governance
Parker, Janna M.; Marasi, Shelly; James, Kevin W.; … - In: Journal of business research : JBR 103 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012104066
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Pursuing personal constructs through quality, value, and satisfaction
Babin, Barry J.; James, Kevin W.; Camp, Kerri; Jones, … - In: Journal of retailing and consumer services 51 (2019), pp. 33-41
Persistent link: https://www.econbiz.de/10012114930
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Social media marketing : a commentary on teaching and learning in a dynamic field
Parker, Janna M.; James, Kevin W. - In: Journal of marketing education : JME 46 (2024) 1, pp. 72-75
Persistent link: https://www.econbiz.de/10014580282