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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003892475
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Crossmedia Marketing : Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation
Noack, Catharina - 2010 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10008650605
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie - 2015
Persistent link: https://www.econbiz.de/10011391062
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2003 - 2nd ed
Media in Consumers' Lives ; How Media Work with Advertising ; Tasks in Media -- Media in the Marketing Context : Getting to … Budgets ; Timing and Other Issues -- Developing Optimal Media Objectives : how the Marketing Objective Leads to the Media …
Persistent link: https://www.econbiz.de/10011479530
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Gestaltung und Wirkungen crossmedialer Kommunikation
Boenigk, Michael; Stalder, Ursula; Fries, Tobias; … - In: Werbung für alle Sinne : multimodale …, (pp. 267-287). 2020
Persistent link: https://www.econbiz.de/10012271861
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2017 - Sixth edition
Persistent link: https://www.econbiz.de/10014464801
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Die marketingorientierte Verkaufsbudgetierung in der Pkw-Industrie
Hagemann, Rolf - 1993
Persistent link: https://www.econbiz.de/10000340261
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Data-driven marketing : the 15 metrics everyone in marketing should know
Jeffery, Mark - 2010
Persistent link: https://www.econbiz.de/10003879186
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How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033