Lees-Marshment, Jennifer (ed.); Conley, Brian M. (contributor) - 2014
, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent … is a must-read for students and scholars of political parties, political communication, applied politics, and elections"-- …"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools …