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1
Sponsoring
: gute Unternehmen machen Werbung, exzellente lassen positiv über sich sprechen
Hofmann, Katja
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003906642
Saved in:
2
Imagetransfer durch Sportsponsoring : Implikationen für das
Sponsoring
unter besonderer Berücksichtigung der Marketingmöglichkeiten mittelständischer Unternehmungen
Schade, Michael
-
2007
Persistent link: https://www.econbiz.de/10003768427
Saved in:
3
Kultursponsoring als Element der Unternehmenskommunikation für mittelständische Unternehmen : Analyse der Wirkung auf die Unternehmensreputation sowie Gestaltungsansätze für ein Re...
Wiedmann, Klaus-Peter
;
Seegebarth, Barbara
;
Weinert, Anja
-
2008
Persistent link: https://www.econbiz.de/10003862810
Saved in:
4
Sponsorship
practice at the small business level : an applied perspective
Zinger, J. Terence
;
O'Reilly, Norm
- In:
Contemporary microenterprise : concepts and cases
,
(pp. 234-246)
.
2010
Persistent link: https://www.econbiz.de/10008698472
Saved in:
5
A model of
sponsorship
effects on the sponsor's employees
Khan, Aila M.
;
Stanton, John
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 188-200
Persistent link: https://www.econbiz.de/10003974809
Saved in:
6
Sponsoring
für den Mittelstand : "die Lizenz zum Werben"
Hildebrand, Alexander
;
Wemmer, Benedikt
- In:
Mittelstand hat Zukunft : Praxishandbuch für eine …
,
(pp. 209-220)
.
2007
Persistent link: https://www.econbiz.de/10003515972
Saved in:
7
A process model of small and medium enterprise
sponsorship
of regional sport tourism events
Lamont, Matthew
;
Dowell, Ron
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003745607
Saved in:
8
Kunstförderung durch
KMU
Meyer, Jörn-Axel
;
Kittel-Wegner, Ellen
-
2000
Persistent link: https://www.econbiz.de/10001484525
Saved in:
9
Sponsoring
von mittelständischen Unternehmen :
Sponsoring
als Kommunikationsinstrument für
KMU
am Beispiel von Universitätsbibliotheken
Gassert, Kathrin
- In:
Fokus Mittelstand : Einzelaspekte der Mittelstandsforschung
,
(pp. 235-246)
.
2003
Persistent link: https://www.econbiz.de/10001741410
Saved in:
10
Kunstförderung durch
KMU
Meyer, Jörn-Axel
;
Kittel-Wegner, Ellen
-
2001
Persistent link: https://www.econbiz.de/10001889434
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