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Consumer behaviour
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Schumann, Jan Hendrik
72
Wangenheim, Florian von
66
Bayón, Tomás
16
Wünderlich, Nancy V.
13
Wangenheim, Florian V.
12
Wangenheim, Florian v.
10
Anderl, Eva
8
Zimmer, Marcus
8
Beverungen, Daniel
6
Evanschitzky, Heiner
6
Scherer, Anne
6
Stich, Volker
6
Holzmüller, Hartmut H.
5
Mende, Martin
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März, Armin
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Strina, Giuseppe
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4
Ates, Zelal
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Heß, Nicole Jasmin
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Klapdor, Sebastian
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Michel, Stefan
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Nagel, Christian Siegfried Anton
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Schubach, Sebastian
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Scott, Maura L.
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Holtbrügge, Dirk
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Komor, Marcin
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Ranjan, Kumar Rakesh
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Read, Stuart
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Volz, Julian
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Weber, Lars
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Journal of service research : JSR
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
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Remote Services : neue Formen der Internationalisierung von Dienstleistungen
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Schmalenbach business review : sbr
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Springer eBook Collection
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SpringerLink / Bücher
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
2
Three essays on new challenges and opportunities for marketing in an evolving technological environment
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Three essays on success factors of digital and non-digital services
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AMS review : official publication of the Academy of Marketing Science
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Asia Pacific journal of management
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Aspekte erfolgreicher Unternehmensgründungen : Hinweise, Vorgehen, Empfehlungen
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CLIC executive briefing
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California management review
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
OLC EcoSci
23
USB Cologne (business full texts)
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6
Other ZBW resources
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RePEc
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1
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
2
Remote Services - Herausforderungen der Erbringung fernerbrachter Dienstleistungen
Wangenheim, Florian von
;
Holtbrügge, Dirk
; …
- In:
Technologie und Dienstleistung : Innovationen in …
,
(pp. 485-494)
.
2008
Persistent link: https://www.econbiz.de/10003762890
Saved in:
3
Remote Services : Wege für den Export wissensintensiver Dienstleistungen
Schumann, Jan Hendrik
;
Betzler, Dennis
;
Nusswald, Martin
; …
- In:
Export und Internationalisierung wissensintensiver …
,
(pp. 77-104)
.
2010
Persistent link: https://www.econbiz.de/10003955748
Saved in:
4
Drivers of trust in relational service exchange : understanding the importance of cross-cultural differences
Schumann, Jan Hendrik
;
Wangenheim, Florian von
; …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 453-468
Persistent link: https://www.econbiz.de/10008736062
Saved in:
5
Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Schumann, Jan Hendrik
;
Wangenheim, Florian von
; …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 62-80
Persistent link: https://www.econbiz.de/10008657427
Saved in:
6
The impact of consumption goals on flat-rate choice : can "hedonizing" a service increase customers' propensity to choose a flat rate?
Uhrich, Fabian
;
Schumann, Jan Hendrik
;
Wangenheim, …
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 216-230
Persistent link: https://www.econbiz.de/10009774870
Saved in:
7
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
8
Technology mediation in service delivery : a new typology and an agenda for managers and academics
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Technovation : the international journal of …
32
(
2012
)
2
,
pp. 133-143
Persistent link: https://www.econbiz.de/10009537264
Saved in:
9
Appell an das Gewissen
Gröne, Nicole
;
Wangenheim, Florian von
;
Rothstock, Karin
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
3
,
pp. 10-12
Persistent link: https://www.econbiz.de/10009513749
Saved in:
10
Lösungsansätze für Herausforderungen interkultureller Zusammenarbeit am Beispiel des Offshorings von IT-Dienstleistungen
Schumann, Jan Hendrik
;
Hammes, Daniel
;
Wangenheim, …
- In:
Personal- und Organisationsentwicklung bei der …
,
(pp. 7-25)
.
2009
Persistent link: https://www.econbiz.de/10003842188
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