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MARKETING IN THE ROMANIAN SPOR...
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Marketingmanagement
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3,304
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2,023
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Kotler, Philip
90
Bruhn, Manfred
86
Homburg, Christian
66
Meffert, Heribert
63
Pepels, Werner
47
Sheth, Jagdish N.
42
Kumar, V.
39
Keller, Kevin Lane
38
Vrontis, Demetris
38
Lang, Markus
37
Esch, Franz-Rudolf
35
Kirchgeorg, Manfred
35
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Dietl, Helmut
32
Wicker, Pamela
32
Breuer, Christoph
31
Tomczak, Torsten
30
Backhaus, Klaus
29
Albers, Sönke
28
Burmann, Christoph
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Nufer, Gerd
26
O'Cass, Aron
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Franck, Egon
23
Hinson, Robert
23
Melewar, T. C.
23
Varadarajan, Rajan
23
Balmer, John M. T.
22
Morgan, Neil A.
22
Thrassou, Alkis
22
Armstrong, Gary
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
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Springer Fachmedien Wiesbaden
69
American Marketing Association
59
Books on Demand GmbH <Norderstedt>
20
National Bureau of Economic Research
20
OECD
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Verlag Franz Vahlen
13
Haufe-Lexware GmbH & Co. KG
12
IGI Global
12
De Gruyter Oldenbourg
10
Edward Elgar Publishing
10
Fachhochschule Reutlingen / European School of Business
10
FinanzBuch Verlag
9
Verlag Dr. Kovač
9
Wiley-VCH
9
UVK Verlagsgesellschaft mbH
8
Uni-Taschenbücher GmbH
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Erich-Schmidt-Verlag
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Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
NetLibrary, Inc
7
AMACOM
6
American Management Association
6
Campus Verlag
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Universität Mannheim
6
Berliner Wissenschafts-Verlag
5
Börsen-Buchverlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Friedrich-Schiller-Universität Jena
5
Nomos Verlagsgesellschaft
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
epubli GmbH
5
Center for Economic Research <Tilburg>
4
Deutsche Akademie der Naturforscher Leopoldina
4
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Journal of business research : JBR
367
Industrial marketing management : the international journal for industrial and high-tech firms
265
SpringerLink / Bücher
224
Journal of strategic marketing
205
European Sport management quarterly : ESMQ
148
Journal of sport management : the official journal of the North American Society of Sport Management
144
European journal of marketing : EJM
132
Sport management review
129
Journal of marketing management : MM
124
Europäische Hochschulschriften / 5
121
Journal of the Academy of Marketing Science
119
The journal of business & industrial marketing
116
Journal of marketing communications
107
International journal of sport management and marketing : IJSMM
102
Journal of marketing
101
Gabler Edition Wissenschaft
94
Marketing intelligence & planning
90
Journal of retailing and consumer services
89
Springer eBook Collection
89
Management science : journal of the Institute for Operations Research and the Management Sciences
85
The journal of brand management : an international journal
71
Journal of sports economics
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Lehrbuch
62
Business horizons
56
European research studies
56
Sport marketing quarterly : preferred journal of the Sport Marketing Association
55
International journal of sports marketing & sponsorship
54
Springer eBook Collection / Business and Economics
52
The marketing review
50
Asia Pacific journal of marketing and logistics
48
International marketing review
48
Journal of business ethics : JOBE
48
Cogent business & management
47
Marketing : ZFP ; journal of research and management
46
International journal of technology marketing : IJTMkt
45
Journal of advertising research
45
Technological forecasting & social change : an international journal
45
Journal of business economics : JBE
43
Journal of global marketing
43
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ECONIS (ZBW)
RePEc
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Other ZBW resources
1,709
EconStor
233
BASE
211
USB Cologne (EcoSocSci)
192
ArchiDok
3
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1
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
2
The strategic intention of multinational enterprises in corporate social responsibilities in Nigeria
Sule, Ja'afaru Garba
;
Nafiu, Akeem Tunde
;
Ameh, Abu Amodu
- In:
Facta Universitatis / Series economics and organization …
11
(
2014
)
4
,
pp. 297-307
Persistent link: https://www.econbiz.de/10011508812
Saved in:
3
Kreativiteti dhe inovacioni : aspekte të përmirësimit të tyre dhe zbatimi i strategjisë në inspektoriatin qëndror teknik
Uka, Altin
- In:
Economicus : reviste͏̈ shkencore e Fakultetit Ekonomik
10
(
2013
),
pp. 127-138
Persistent link: https://www.econbiz.de/10010442697
Saved in:
4
Will Romania's
strategy
of development affect the integration of the sustainable development in the accounting of Romanian entities?
Bogeanu-Popa, Maria-Mădălina
- In:
Oradea journal of business and economics
4
(
2019
),
pp. 80-89
Persistent link: https://www.econbiz.de/10012159560
Saved in:
5
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
6
Leveraging sponsorship to achieve relationship
objectives
through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
7
The development of
strategy
process
research and the most influential articles and authors
Azar, Ofer H.
;
Brock, David
- In:
Handbook of research on strategy process
,
(pp. 3-21)
.
2010
Persistent link: https://www.econbiz.de/10008796491
Saved in:
8
PISA's failure to test : the limitations of standardisation
Okholm, Christian
- In:
International journal of complexity in leadership and …
2
(
2013
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10010339838
Saved in:
9
The evolution of collaborative practices in small-firm networks : a qualitative analysis of four Brazilian cases
Verschoore Filho, Jorge Renato
;
Wegner, Douglas
; …
- In:
International journal of management practice : IJMP
8
(
2015
)
2
,
pp. 152-168
Persistent link: https://www.econbiz.de/10011492436
Saved in:
10
Assessment model for BPM maturity in the dimension of
strategy
Mohammadi, Shiva
;
Farimani, Nasser Motahari
;
Farahi, …
- In:
International journal of process management and …
11
(
2021
)
5
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012613390
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