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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
2
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
3
Competitiveness in the real economy : value aggregation, economics and management in the provision of goods and services
Silva, Rui Vinhas da
-
2013
Persistent link: https://www.econbiz.de/10010371526
Saved in:
4
Por que não cresce a economia portuguesa? : uma viagem à competitividade das boas empresas de Portugal
Silva, Rui Vinhas da
-
2018
Persistent link: https://www.econbiz.de/10012195905
Saved in:
5
Managing volunteerism behaviour : the drivers of donations practices in religious and secular organisations
Abreu, Madalena Eça de
;
Laureano, Raul Manuel da Silva
; …
- In:
Journal of general management
40
(
2014/15
)
3
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011302355
Saved in:
6
Measuring corporate reputation in B2B markets : the corporate personality adapted scale
Sequeira, Nuno
;
Silva, Rui Vinhas da
;
Ramos, Madalena
; …
- In:
The IUP journal of knowledge management : IJKM
13
(
2015
)
3
,
pp. 31-63
Persistent link: https://www.econbiz.de/10011338098
Saved in:
7
Volunteerism, compassion and religiosity as drivers of donations practices
Abreu, Madalena Eça de
;
Laureano, Raul Manuel da Silva
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 256-276
Persistent link: https://www.econbiz.de/10011493319
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8
Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana
;
Silva, Rui Vinhas da
;
LaPlaca, Peter J.
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
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9
Corporate reputation and competitiveness
Davies, Gary
;
Chun, Rosa
;
Silva, Rui Vinhas da
;
Roper, …
-
2002
-
1. publ
Persistent link: https://www.econbiz.de/10001669777
Saved in:
10
Online corporate brand image, satisfaction and loyalty
Silva, Rui Vinhas da
;
Alwi, Sharifah Faridah Syed
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 119-144
Persistent link: https://www.econbiz.de/10003790466
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