The aim of this study is to explore the main elements of the Morocco brand transmitted by Moroccan emigrants, and their perceptions of their influence on the construction of the Morocco brand as a tourist destination. The data was collected through a questionnaire from 131 Moroccan emigrants...

Purpose - The main objective of this work consists of proposing a new line of research which consists of exploring the role of emigrants in the construction of their country of origin’s brand. Design and Methodology - To justify the need of this new research line we provide arguments by...

"This practical yet cutting-edge Handbook includes both established and innovative methods for studying identity in management, organisations, and cognate fields. Incorporating a breadth of narrative, visual, ethnographic and embodied methods, as well as ways for analysing naturally occurring...

The main goal of this work is to develop an exploratory analysis of the board composition of Spanish companies that belong to innovative economic sectors. We seek to contribute to the inconclusive literature that analyses the relationship between board composition and innovation, exploring the...