The role of emigrants in the construction of a destination brand: a new research line
Year of publication: |
2013
|
---|---|
Authors: | Aouni, Fatimazohra El ; Cascón-Pereira, Rosalía ; Hernández-Lara, Ana Beatriz |
Published in: |
Tourism and Hospitality Management. - University of Rijeka, Faculty of Tourism and Hospitality Management. - Vol. 19.2013, 1, p. 35-47
|
Publisher: |
University of Rijeka, Faculty of Tourism and Hospitality Management |
Subject: | Destination branding | brand identity | brand image | emigrants | social identity |
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