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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity

Klink, Benjamin - 2023

Persistent link: https://www.econbiz.de/10014288845

Consumer satisfaction on online services in Kosovo

Beqaj, Besim; Krasniqi, Arta; Beqaj, Valon - In: Zagreb international review of economics & business 22 (2019), pp. 39-53

Persistent link: https://www.econbiz.de/10012599067

Marketing strategy of electronic transaction services at an Indonesian retail company

Haikal; M. S. Mahrinasari; Hendrawaty, Ernie - In: The future opportunities and challenges of business in …, (pp. 20-23). 2020

Persistent link: https://www.econbiz.de/10012310675

Comparative analysis of selected probabilistic customer lifetime value models in online shopping

Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Journal of business economics and management 20 (2019) 3, pp. 398-423

The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...

Persistent link: https://www.econbiz.de/10012175745

Consumer behavior analysis and open innovation on actual purchase from online live selling : a case study in the Philippines

Ong, Ardvin Kester S.; German, Josephine D.; Almario, … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-12

Live selling in the e-market has been dominating e-commerce consumer behavior, raising competition among brands. Given that online purchasing and live selling rose significantly in the Philippines, this study aimed to assess the actual purchase of Filipinos from online live sellers....

Persistent link: https://www.econbiz.de/10014583222