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Marketplace footprints : connecting marketing communication and corporate brands

Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609

Persistent link: https://www.econbiz.de/10003990970

Joe Camel : post-mortem of a brand spokesperson

Weinberger, Marc G.; Spotts, Harlan E.; Markos, Ereni - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 401-430

Persistent link: https://www.econbiz.de/10008649366

Revolution in marketing : market driving changes ; proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference ; San Antonio, Texas, USA, May 24-27, 2006

Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition

Persistent link: https://www.econbiz.de/10011398334

Creating and delivering value in marketing : proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference ; Washington, D.C., USA, May 28 - May 31, 2003

Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVI, edited by Harlan E. Spotts

Persistent link: https://www.econbiz.de/10011398336

Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ;...

Spotts, Harlan E. (ed.) - 2015 - Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts

Persistent link: https://www.econbiz.de/10011398337

How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432

Persistent link: https://www.econbiz.de/10011429162

How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement

Spotts, Harlan E.; Purvis, Scott C.; Patnaik, Sandeep - In: Journal of advertising research 54 (2014) 4, pp. 454-468

Persistent link: https://www.econbiz.de/10010481166

Publicity and advertising : what matter most for sales?

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008

Persistent link: https://www.econbiz.de/10010461822

Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales

Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 60 (2020) 1, pp. 104-116

Persistent link: https://www.econbiz.de/10012293500

Marketing, Technology and Customer Commitment in the New Economy : Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

Spotts, Harlan E. - 2015

This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances...

Persistent link: https://www.econbiz.de/10012401967