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Social media strategy
Stephen, Andrew T. - In: The Routledge companion to strategic marketing, (pp. 352-363). 2021
Persistent link: https://www.econbiz.de/10012498771
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Keeping up and staying fresh : reflections on studying emerging topics in consumer research
Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 114-118
Persistent link: https://www.econbiz.de/10014634436
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Interfirm behavior and goal alignment in relational exchanges
Stephen, Andrew T.; Coote, Leonard V. - In: Journal of business research : JBR 60 (2007) 4, pp. 285-295
Persistent link: https://www.econbiz.de/10003451371
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Viral marketing : a large scale field experiment
Toubia, Olivier; Stephen, Andrew T.; Freud, Aliza - 2009
Persistent link: https://www.econbiz.de/10003911117
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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A comparison of the effects of transmitter activity and connectivity on the diffusion of information over online social networks
Stephen, Andrew T.; Dover, Yaniv; Goldberg, Jacob - 2010
Persistent link: https://www.econbiz.de/10008807635
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Deriving value from social commerce networks
Stephen, Andrew T.; Toubia, Olivier - In: Journal of marketing research : JMR 47 (2010) 2, pp. 215-228
Persistent link: https://www.econbiz.de/10003965459
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Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377074
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Feeling the future : the emotional oracle effect
Pham, Michel T.; Lee, Leonard; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 461-477
Persistent link: https://www.econbiz.de/10009658075
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The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.; Galak, Jeff - In: Journal of marketing research : JMR 49 (2012) 5, pp. 624-639
Persistent link: https://www.econbiz.de/10009659308