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What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh; Truong Ba Thanh; Nguyen Hoang Ngan; … - In: International journal of economics and business … 21 (2021) 3, pp. 411-432
Persistent link: https://www.econbiz.de/10012508792
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Capturing the role of backers' psychological ownership for value-adding behaviours in reward-based crowdfunding
Hoffmann, Carina; Kenning, Peter - In: International journal of electronic business : IJEB 17 (2022) 4, pp. 336-366
Persistent link: https://www.econbiz.de/10014308824
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Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Antecedents and consequences of self-congruity
Roy, Rajat; Rabbanee, Fazlul K. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
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Brand identity and online self-customisation usefulness perception
He, Hongwei; Harris, Lloyd C.; Wang, Weiyue; Haider, Kamran - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti; Dixit, Saumya; Verma, Anshul - In: The journal of brand management : an international journal 24 (2017) 6, pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
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Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de; Carneiro-da-Cunha, Julio Araujo; … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
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Building brand's value : research on brand image, personality and identification
Wu, Chao Sen; Chen, Tien-Tze - In: International journal of management, economics and … 8 (2019) 4, pp. 299-318
The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had...
Persistent link: https://www.econbiz.de/10012149022