Frontmatter -- Acknowledgements -- Contents -- Macrostructure of this book -- Part 1: Foundations of Knowledge -- Introduction to Part 1: Foundations of Knowledge -- 1. Introduction -- 2. Philosophical underpinnings of inquiry into marketing knowledge -- 3. Knowledge relationships in marketing...

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses...