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This study aims to investigate the customer loyalty on Internet Protocol Television (IPTV) in Thailand. Data were … collected from the accidental sampling which consists of 400 IPTV customers in Bangkok through the self …
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The main objective of this study is to examine the role of relationship market dimensions namely bonding and communication on the customer loyalty among Thai university graduates. In addition to that the study has examined the mediating role of customer satisfaction in the relationship between...
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This paper presents a study of the factors influencing the customer loyalty in a case of Thai Airways. The customer loyalty is an essential element for a company to survive from the furious competition among its competitors. For a airline company such as Thai Airways, enhancing the customer...
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