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Werbung
12,495
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9,852
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3,937
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3,907
Consumer behaviour
3,681
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3,681
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2,097
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1,752
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
41
Taylor, Charles Raymond
41
Gierl, Heribert
30
Septianto, Felix
30
Anderson, Simon P.
29
Okazaki, Shintaro
29
Rosengren, Sara
27
Saffer, Henry
26
Bruhn, Manfred
24
Dahlén, Micael
24
Kind, Hans Jarle
24
Sethi, Suresh
24
Yoon, Sukki
24
Zaccour, Georges
24
Stafford, Marla Royne
23
Wilbur, Kenneth C.
23
Diehl, Sandra
22
Hundhausen, Carl
21
Kinnucan, Henry W.
21
Terlutter, Ralf
21
Castronova, Edward
20
Huh, Jisu
20
Pepels, Werner
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Choi, Yung Kyun
19
Ford, John B.
19
Silk, Alvin J.
19
Carlson, Les
18
Dens, Nathalie
18
Esch, Franz-Rudolf
18
Mueller, Barbara
18
Pflaum, Dieter
18
Prasad, Ashutosh
18
Reijmersdal, Eva A. van
18
Schlosser, Rainer
18
Chintagunta, Pradeep K.
17
Nickel, Volker
17
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IGI Global
68
National Bureau of Economic Research
63
Springer Fachmedien Wiesbaden
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Zentralausschuss der Werbewirtschaft
18
Axel-Springer-Verlag
12
American Marketing Association
9
RWI - Leibniz-Institut für Wirtschaftsforschung
8
Verlag Dr. Kovač
7
Bundesstelle für Aussenhandelsinformation
6
European Society for Opinion and Marketing Research
6
Information Resources Management Association
6
OECD
5
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IP Deutschland GmbH <Köln>
4
Nordic Council of Ministers
4
Organisation for Economic Co-operation and Development
4
Peter Lang GmbH
4
Shaker Verlag
4
Springer Gabler <Firma>
4
Springer International Publishing
4
Zentralverband der Deutschen Werbewirtschaft
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
BDW, Deutscher Kommunikationsverband
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Books on Demand GmbH <Norderstedt>
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission
3
Harvard Graduate School of Business Administration
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
NetLibrary, Inc
3
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Journal of advertising research
252
Journal of business research : JBR
236
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
191
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
179
Journal of marketing communications
161
Journal of retailing and consumer services
122
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
89
Journal of marketing
87
SpringerLink / Bücher
82
European journal of operational research : EJOR
78
Journal of historical research in marketing
73
Journal of promotion management : innovations in planning and applied research
71
European journal of marketing : EJM
69
Psychology & marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of marketing research : JMR
65
NBER working paper series
63
International journal of internet marketing and advertising : IJIMA
62
International journal of industrial organization
58
Technological forecasting & social change : an international journal
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of current issues and research in advertising : JCIRA
52
Young consumers : insight and ideas for responsible marketers
51
Health marketing quarterly
49
Marketing : ZFP ; journal of research and management
49
Journal of current issues and research in advertising
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Working paper / National Bureau of Economic Research, Inc.
47
NBER Working Paper
46
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
38
Research
38
Information systems research : ISR
37
Journal of global marketing
37
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,482
RePEc
936
Other ZBW resources
930
EconStor
199
BASE
85
USB Cologne (business full texts)
32
OLC EcoSci
7
ArchiDok
6
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date (oldest first)
1
Advertising
in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
2
Players' attitudes towards
advertising
in mobile games
Christino, Juliana Maria Magalhães
;
Cardozo, Erico …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
Saved in:
3
Location-based
advertising
on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
Saved in:
4
The appealing characteristics of download type mobile games
Kim, Chang-su
;
Oh, Eun-hai
;
Yang, Kyung Hoon
;
Kim, Jae Kyung
- In:
Service business : an international journal
4
(
2010
)
3/4
,
pp. 253-269
Persistent link: https://www.econbiz.de/10008746875
Saved in:
5
Evaluating mobile game prospects : perspective of a game publisher
Hallikainen, Petri
;
Tuunainen, Virpi Kristiina
; …
- In:
International journal of management and decision making …
11
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10008824815
Saved in:
6
Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
-
2015
-
April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
Saved in:
7
A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung
;
Kim, Sang Hoon
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
Saved in:
8
Mobile virtual heritage exploration with heritage hunt with a case study of George Town, Penang, Malaysia
Chen Kim Lim
;
Kian Lam Tan
;
Abdullah Zawawi bin Haji Talib
- In:
Modern entrepreneurship and e-business innovations
,
(pp. 115-126)
.
2013
Persistent link: https://www.econbiz.de/10009720241
Saved in:
9
Spielerisch Nutzer gewinnen?! : Erfolgsfaktoren für die Implementierung von Spielelementen im Rahmen von Bonusprogrammen
Huber, Frank
;
Eisele, Anita
;
Schmidt, Jennifer
-
2016
-
1., Erstauflage
Persistent link: https://www.econbiz.de/10011509309
Saved in:
10
Scribicon : Visual Storytelling als moderne Kommunikations- und Personalentwicklungsmethode
Haines, Jan
;
Ambros, Susanne
- In:
Innovationen im Personalmanagement : die spannendsten …
,
(pp. 225-239)
.
2014
Persistent link: https://www.econbiz.de/10010422778
Saved in:
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