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Palmeira, Mauricio
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6
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European journal of marketing : EJM
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ECONIS (ZBW)
Other ZBW resources
27
OLC EcoSci
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1
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
2
Institutions in conflict : preference reversals due to switch between sensitization and diminishing sensitivity
Palmeira, Mauricio
- In:
Journal of behavioral decision making
27
(
2014
)
2
,
pp. 124-133
Persistent link: https://www.econbiz.de/10010347809
Saved in:
3
The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
Saved in:
4
Advice in the presence of external cues : the impact of conflicting judgments on perceptions of expertise
Palmeira, Mauricio
- In:
Organizational behavior and human decision processes : …
156
(
2020
),
pp. 82-96
Persistent link: https://www.econbiz.de/10012169561
Saved in:
5
Stopover destination attractiveness : a quasi-experimental approach
Pike, Steven
;
Pontes, Nicolas
;
Kotsi, Filareti
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012548294
Saved in:
6
Spillover effects of competitive rivalry on brand extensions
Pontes, Nicolas
;
Pontes, Vivian
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 402-412
Persistent link: https://www.econbiz.de/10012550325
Saved in:
7
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
8
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
9
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
10
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
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