Svarcaite, Asta; Gadeikiene, Agne - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 347-365
The spread and development of sharing platforms can be seen in many countries around the world, especially in emerging economies. However, sharing platforms face challenges in retaining users and attracting new ones. The value co-creation can be used as a tool to ensure competitiveness, develop...
