of a bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising … that our results are not driven by gender identification with the candidate, ideology, or other voter's observable … attributes. Effective strategies of persuasive communication should thus take gender into account. Our results may also help to …

bundle of advertising tools (videos, texts, slogans). Stark gender differences emerge. Negative advertising increases menś … not driven by gender identification with the candidate, ideology, or other voterś observable attributes. Effective … strategies of persuasive communication should thus take gender into account. Our results may also help to reconcile the …

campaigns. We implemented a survey experiment during the (mixed gender) electoral race for mayor in Milan (2011), and a field … experiment during the (same gender) electoral race for mayor in Cava de' Tirreni (2015). In both cases, a sample of eligible … gender differences emerge. Females vote more for the opponent and less for the incumbent when they are exposed to the …

campaigns. We implemented a survey experiment during the (mixed gender) electoral race for mayor in Milan (2011), and a field … experiment during the (same gender) electoral race for mayor in Cava de' Tirreni (2015). In both cases, a sample of eligible … gender differences emerge. Females vote more for the opponent and less for the incumbent when they are exposed to the …