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Konsumentenverhalten
78,448
Consumer behaviour
78,434
Social web
20,128
Social Web
20,127
Markenführung
16,978
Brand management
16,946
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10,725
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10,603
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10,350
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10,347
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8,204
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8,112
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6,319
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6,309
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5,985
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5,766
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5,765
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5,567
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5,551
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5,399
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4,839
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4,700
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4,513
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4,513
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4,387
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4,330
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4,216
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4,194
Marketingmanagement
3,914
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3,890
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3,756
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3,755
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3,566
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3,467
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Esch, Franz-Rudolf
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128
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119
Han, Heesup
116
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114
Herrmann, Andreas
103
Mattila, Anna S.
99
Wiedmann, Klaus-Peter
99
Gierl, Heribert
93
Grunert, Klaus G.
93
Phau, Ian
92
Baumgarth, Carsten
89
Melewar, T. C.
87
Dwivedi, Yogesh Kumar
85
Lusk, Jayson L.
84
Loureiro, Sandra Maria Correia
80
Sheth, Jagdish N.
80
Usman, Osly
79
Grewal, Dhruv
73
Septianto, Felix
72
Bagozzi, Richard P.
71
Bruhn, Manfred
71
Verhoef, Peter C.
71
Keller, Kevin Lane
70
Khare, Arpita
70
Paul, Justin
70
Walsh, Gianfranco
68
Wansink, Brian
68
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Pelsmacker, Patrick de
65
Bang, Nguyen
64
Foxall, Gordon R.
64
Ko, Eunju
63
Rajagopal
63
Chintagunta, Pradeep K.
62
Sattler, Henrik
61
Stavins, Joanna
61
Jang, Soocheong
60
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Books on Demand GmbH <Norderstedt>
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International Energy Agency
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Gesellschaft zur Erforschung des Markenwesens
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Nomos Verlagsgesellschaft
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Haufe-Lexware GmbH & Co. KG
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Nordic Council of Ministers
17
Springer Gabler <Firma>
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Universität Mannheim
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Springer International Publishing
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INSEAD
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Christian-Albrechts-Universität zu Kiel
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Springer-Verlag GmbH
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World Bank
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Shaker Verlag
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World Bank Group
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Österreichisches Institut für Wirtschaftsforschung
11
Organisation for Economic Co-operation and Development
10
Peter Lang GmbH
10
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10
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10
Campus Verlag
9
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9
Erasmus Research Institute of Management
9
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9
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9
Helmut-Schmidt-Universität
9
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Journal of business research : JBR
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Journal of retailing and consumer services
2,021
International journal of hospitality management
815
International journal of consumer studies
778
SpringerLink / Bücher
751
Psychology & marketing
748
The journal of brand management : an international journal
680
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
573
The journal of product & brand management
509
Working paper / National Bureau of Economic Research, Inc.
492
Tourism management : research, policies, practice
456
Technological forecasting & social change : an international journal
449
Asia Pacific journal of marketing and logistics
434
NBER Working Paper
426
Journal of travel and tourism marketing
423
European journal of marketing : EJM
420
Journal of marketing management : MM
408
Management science : journal of the Institute for Operations Research and the Management Sciences
405
Journal of marketing research : JMR
395
Journal of marketing communications
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Cogent business & management
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
345
Journal of marketing
345
Journal of international consumer marketing
334
Journal of retailing
333
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Marketing letters : a journal of research in marketing
323
Journal of fashion marketing and management
317
Journal of consumer behaviour : an international research review
316
Journal of the Academy of Marketing Science
316
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
Journal of business ethics : JOBE
312
Marketing intelligence & planning
309
The journal of consumer marketing
308
The international review of retail, distribution and consumer research
301
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
2,241
RePEc
1,285
EconStor
807
BASE
175
OLC EcoSci
44
USB Cologne (business full texts)
37
Other ZBW resources
30
ArchiDok
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Showing
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10
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date (oldest first)
1
Exploring the impact of brand
community
identification on Facebook : firm-directed and self-directed drivers
Demiray, Melek
;
Burnaz, Sebnem
- In:
Journal of business research : JBR
96
(
2019
),
pp. 115-124
Persistent link: https://www.econbiz.de/10011980723
Saved in:
2
Community
members' perception of brand
community
character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
3
Brand
community
coping
Weijo, Henri
;
Bean, Jonathan
;
Rintamäki, Jukka
- In:
Journal of business research : JBR
94
(
2019
),
pp. 128-136
Persistent link: https://www.econbiz.de/10011947328
Saved in:
4
Investigating brand
community
engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
Saved in:
5
Effects of relative size and homogeneity of sports fan
community
on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
6
Don't exclude me : being excluded in a brand
community
owned by other users leads consumers to avoid the brand
Schiessl, Djonata
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532239
Saved in:
7
Brand
community
integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
8
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
9
Community
based brand equity as brand culture : advancing brand equity conceptualization for a connected world
Purani, Keyoor
;
Jeesha, Krishnan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10013401680
Saved in:
10
Brand
community
formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
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