//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does language matter? : a cros...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
8
Markenimage
8
Brand management
7
Internet marketing
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Beziehungsmarketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Online retailing
6
Online-Handel
6
Relationship marketing
6
Advertising effects
4
Bibliometrics
4
Bibliometrie
4
Forschung
4
Research
4
Sales promotion
4
Tourism marketing
4
Tourismusmarketing
4
Verkaufsförderung
4
Website
4
Welt
4
Werbewirkung
4
World
4
Bibliometric analysis
3
Brand equity
3
Co-word analysis
3
Communication
3
Corporate culture
3
Cross-cultural marketing
3
E-commerce
3
Electronic Commerce
3
IMC
3
Interkulturelles Marketing
3
International marketing
3
more ...
less ...
Online availability
All
Undetermined
21
Free
4
Type of publication
All
Article
30
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
32
Spanish
1
Author
All
Barrio-García, Salvador del
33
Porcu, Lucia
15
Alcántara-Pilar, Juan Miguel
12
Crespo-Almendros, Esmeralda
11
Muñoz-Leiva, Francisco
4
Alcantara-Pilar, Juan Miguel
2
Castañeda García, J. Alberto
2
Kitchen, Philip J.
2
Luque Martínez, Teodoro
2
Al´cantara-Pilar, Juan Miguel
1
Casado-Díaz, Ana B.
1
Crespo-Almendros, E.
1
Crespo-Almendros, Esmeraldo
1
Crespo-Almens, Esmeralda
1
Doña Toledo, Luis
1
Frias, Dolores M.
1
Frías-Jamilena, D. M.
1
García-Carrión, Beatriz
1
Golden, Linda L.
1
Hernández-López, Laura
1
Kamakura, Wagner A.
1
López-Moreno, Lorenza
1
Penagos-Londoño, Gabriel I.
1
Prados-Peña, M. Belén
1
Prados-Peña, Ma. Belén
1
Rodríguez-López, M. Eugenia
1
Rodríguez-López, María Eugenia
1
Rodríguez-Molina, M. A.
1
Rojas-Lamorena, Álvaro J.
1
Ruiz-Moreno, Felipe
1
Sellers Rubio, Ricardo
1
Tourky, Marwa
1
more ...
less ...
Institution
All
IGI Global
1
Published in...
All
Journal of business research : JBR
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Analyzing the cultural diversity of consumers in the global marketplace
2
European research on management and business economics
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
Bridging the gap between advertising academia and practice
1
Cross cultural management : an international journal
1
European journal of marketing : EJM
1
International journal of business and economics
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of business
1
Journal of destination marketing & management : JDMM
1
Journal of hospitality and tourism insights
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Premier reference source
1
Service business
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
Tourism management perspectives : TMP
1
Wine Economics and Policy
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
5
EconStor
4
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A review of psycho- vs. socio-linguistics theories : an application to marketing research
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 227-255)
.
2015
Persistent link: https://www.econbiz.de/10011396940
Saved in:
2
The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 320-345)
.
2015
Persistent link: https://www.econbiz.de/10011396958
Saved in:
3
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305438
Saved in:
4
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305472
Saved in:
5
Antecedents of attitudes toward the website : the moderating role of long-term orientation and individualism
Al´cantara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 379-404
Persistent link: https://www.econbiz.de/10011312564
Saved in:
6
Motivational duality in online consumer behaviour : website usability and flow state as moderating factors
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10011316492
Saved in:
7
Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
The changing roles of advertising : [extended versions …
,
(pp. 87-102)
.
2013
Persistent link: https://www.econbiz.de/10009773049
Saved in:
8
The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
Saved in:
9
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
10
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->