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Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar; Machleit, Karen A.; Kellaris, James J. - In: The journal of consumer marketing 31 (2014) 4, pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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Gaining insight into cognitive structure using GALILEO method : where is your web site in the customers' cognitive space?
Moon, Junghoon; Rhee, Cheul; Kang, Hyunjeong; Sanders, G. L. - In: Journal of electronic commerce in organizations : the … 8 (2010) 1, pp. 26-40
Persistent link: https://www.econbiz.de/10003953081
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Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10003754714
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Markenaufbau im Internet : Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentität im Rahmen der Einstellungsbildung von Online-Shop-Besuchern
Suckow, Christina - 2011
hinsichtlich der mediierenden Wirkung von Affekt und Kognition auf die Beziehung zwischen Wahrnehmung der Identitätselemente und …
Persistent link: https://www.econbiz.de/10014425320
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Determinants of holistic passenger experience in public transportation : scale development and validation
Ittamalla, Rajesh; Kumar, Daruri Venkata Srinivas - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581906
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Implicit methods used in consumer behaviour studies' : do they really measure what they intend to measure?
Nordvall, Anna-Carin - In: Journal of customer behaviour 18 (2019) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10012257465
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Relative investor sentiment measurement
Gao, Xiang; Koedijk, Kees; Walther, Thomas; Wang, Zhan - 2022
Persistent link: https://www.econbiz.de/10013260213