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Pressing the play button : what drives the intention to play social mobile games?
Erturkoglu, Zeynep; Zhang, Jing; Mao, En - In: International journal of e-business research : an … 11 (2015) 3, pp. 54-71
Persistent link: https://www.econbiz.de/10011306284
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Young adult propensity to join voluntary associations : the role of civic engagement and motivations
Lanero, Ana; Vázquez, José Luis; Gutiérrez, Pablo - In: Nonprofit and voluntary sector quarterly 46 (2017) 5, pp. 1006-1029
Persistent link: https://www.econbiz.de/10011760339
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Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa; Mishra, Prashant - In: Journal of media business studies 13 (2016) 1/2, pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
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From approval junkie to scrappy entrepreneur : Faith Salie's personal brand success story
Bal, Anjali S.; Weidner, Kelly - In: Go-to-market strategies for women entrepreneurs : …, (pp. 35-42). 2019
Persistent link: https://www.econbiz.de/10012220541
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Print media business model in current situation
Narayanan, V. S.; Ramachandran, S. - In: International journal of economic research 14 (2017) 1, pp. 83-89
Persistent link: https://www.econbiz.de/10011709278
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Der öffentliche (Mehr-)Wert von Medien : Public Value aus Publikumssicht
Gonser, Nicole (ed.) - 2018
Persistent link: https://www.econbiz.de/10011806119
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Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya; DeMar, Michael; … - In: Business horizons 59 (2016) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
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What makes them snap? : gratifications of using snapchat by Generation Z
Kamble, Aakash; Desai, Supriya; Mehendale, Smita - In: Asian Academy of Management journal 26 (2021) 1, pp. 1-23
This paper aims to understand the motivations and behavioural patterns of Snapchat use by Generation Z (Gen-Z) and … reported Snapchat being adopted for connecting with friends as it provided them with secure and authentic experience over other … social media platforms. The gratifications gained from the use of Snapchat by Gen Z users were identified emerging from the …
Persistent link: https://www.econbiz.de/10013286539
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Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
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Der Facebook-Tantenbrief, die Snapchat-Teenie-Party und die Instagram-Sedcard : Social Media Channels, immanente vor-digitale Kommunikationsrituale und die Auswirkung auf die Werbe...
Ziems, Dirk - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 2, pp. 53-55
Persistent link: https://www.econbiz.de/10012035365