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Consumer socialization in childhood and adolescence : impact of psychological development and family structure
Hota, Monali; Bartsch, Fabian - In: Journal of business research : JBR 105 (2019), pp. 11-20
Persistent link: https://www.econbiz.de/10012128472
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A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers
Hota, Monali; Derbaix, Maud - In: International journal of retail & distribution management 44 (2016) 11, pp. 1132-1148
Persistent link: https://www.econbiz.de/10011640060
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Starbucks Philippines : brewing a Filipino-American experience
Hota, Monali; Newlands, David - In: Services marketing cases in emerging markets : an asian …, (pp. 17-25). 2017
Persistent link: https://www.econbiz.de/10011537857
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Häagen-Dazs China : the luxury icing on the cream
Newlands, David; Hota, Monali - In: Services marketing cases in emerging markets : an asian …, (pp. 77-88). 2017
Persistent link: https://www.econbiz.de/10011537868
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The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups
Hota, Monali; Charry, Karine - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1069-1082
Persistent link: https://www.econbiz.de/10010461471
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Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity
Hota, Monali; Chumpitaz Caceres, Rubén; Cousin, Antoine - In: Journal of advertising research 50 (2010) 4, pp. 460-477
Persistent link: https://www.econbiz.de/10008857198
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Using values and shopping styles to identify fashion apparel segments
Sarabia-Sanchez, Francisco J.; De Juan Vigaray, Maria D.; … - In: International journal of retail & distribution management 40 (2012) 3, pp. 180-199
Persistent link: https://www.econbiz.de/10009519719